During an evening spent with loved ones, it's the moment the bottle of wine is opened that the story begins. Storypoint Vineyards makes wine that serves as the catalyst for great stories you'll tell for years to come. Our goal with this rebrand was to modernize the package while maintaining some consistency with the original label in order to maintain brand recall. We took inspiration from the rich blue color and script font, enhancing both with custom illustrations, gold foil, and an emboss to establish a strong design system that could be extended across multiple SKUs. Paired with a new unique label shape, Storypoint has an iconic shelf presence.