Our goal with the redesigned branding was to elevate the region while still maintaining its unique approachability. The typography and unique shape of the updated SLO Coast Wine logomark subtly allude to its nautical origins while maintaining the rugged yet refined spirit of the central coast winemaking culture.
Our vision in redesigning the SLO Coast Wine website was to tell a powerful visual story. Highlighting custom produced aerial photography shot from a helicopter to show, rather than tell, the proximity of vines to the sea provides context for first-time visitors while giving locals a unique perspective.
For the Collective's premier wine events, we illustrated custom typography paired with aerial landscape photography to create eye-catching poster designs that communicate an inspiring sense of place. Both prominently feature the new brand to clearly unite events under the SLO Coast Wine Collective name.