SLO Coast Wine Collective

Shaped by Fog, Wind, Earth & Sea

A tight-knit group of coastal wineries crafting some of the very best cool climate wines in California came to us to reemerge as a powerfully distinct, boutique wine region where vines are shaped by the mighty elements of the Pacific. The new SLO Coast Wine Collective establishes a foundation for the growth of an emerging AVA with the launch of their new name & visual brand, showcased through a web experience that promotes local wineries, annual events, and the overall uniqueness of the region.


SLO Coast Wine Collective


  • Branding
  • Digital


Strategy & Identity

The redefined brand for the SLO Coast both elevates the region and maintains its distinct approachability. The typography and unique shape of the updated SLO Coast Wine logomark allude to its nautical origins while maintaining the rugged yet refined spirit of the central coast winemaking culture. Updated messaging refocuses the brand story on the region and all its factors, from rare soil complexity to days that transform from mist to sunshine, that make it such an ideal place for cool climate wines.


Website Design

Marrying our striking photography and videography with bold headlines, regional education, interactive tasting itineraries, and a robust events hub, our website design for SLO Coast is deceivingly robust. Defining a strong backbone in our content architecture phase was key, allowing us to establish clear paths to guide the user based on their goal.


Photo & Video

Our mission for our photography and videography work with SLO Coast was to tell a powerful and educational visual story. Via custom aerial visual content, we were able to show, rather than tell, the proximity of vines to the sea – the defining factor of this wine region. This creates context for first-time visitors while giving locals a unique perspective. And let's be honest, our backyard just happens to be one of the most beautiful places in the world.

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