Provoca

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The Carnivorous Kind


Client

The Lunacy Club

Services

  • Branding
  • Packaging

Provoca explores the relationship between man and nature, drawing upon vintage scientific illustrations of carnivorous plants to signify the control man assumes he has over nature, but can never come to regard as truth. Just when you think you know what to expect, the trap swings shut, revealing you’ve just jumped into the belly of the beast.

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