E11even

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Turn It Up


Client

Andrew Murray

Services

  • Branding
  • Packaging

Like most adolescent humans, Andrew Murray once dreamed of being a rockstar. However, he quickly learned that wicked air guitar skills and sweet 80's hair weren't quite enough to launch him into the stratosphere. Instead, he spent the next 25 years making incredible Rhone-style wines. Now, he's able to apply every winemaking trick in the book to turn it up to E11even with his lineup of estate grown, small production wines out of the Santa Ynez Valley. These labels just may have taken a little inspiration from the old Zeppelin concert tickets we found laying around on the cellar floor, with a few fine details added of course including: custom embossing, spot varnish, and a holographic foil to capture a real rock & roll attitude on the shelf.

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