With a brand story, package, and product as unique and memorable as Los Arango, sharing the brand's rich history presented an interesting challenge. Their story was nuanced and moving, and our goal was to tell it simply, yet cohesively in a way that was easily recalled by both consumers and trade. The result was a strategy that allowed Los Arango to clearly differentiate itself from other tequilas while making a lasting impression.
Our branded retail display, made with your typical crowded liquor store in mind, clearly showcases the standout features of the Los Arango package.
The web experience for Los Arango presented the opportunity to dive deeper into the historical significance of this brand. By focusing both on the products as well as the story, we could create the opportunity for anyone, whether they discovered the brand at their local liquor store or via a social media ad, to dive into its rich history via both immersive visuals and powerful storytelling.
Featuring luxe details and handcrafted touches, our styled photography and videography for Los Arango in many ways mimics the package itself. Not only did we imagine the brand in a plethora of occasions, from a cozy evening spent in good company to a sunny afternoon at the hacienda, but also brought the brand into unique and high-end accents, such as a custom ice stamp and hand-laid tile backdrops
We created shareable step-by-step mixology videos for social media was to highlight creative cocktails where the unique flavor profile of Los Arango remained front and center.
Zaya is well known and well-loved by professional and at-home bartenders alike, both for its taste as well as its versatility. As such, our activation strategy keeps the focus on cocktails – from step by step videos demonstrating how to make iconic Tiki-inspired cocktails, social campaigns that support mixology culture, or highlighting innovative ways to enjoy aged rum at the Point of Sale.