Corralejo Tequila

Salud to Silver

Corralejo Tequila is crafted with more than 250 years of history, rooted in the heritage of Hacienda Corralejo in Guanajuato, Mexico. Known for its bold personality, iconic bottle silhouette, and vibrant flavor story, the brand has long celebrated tradition with modern energy. Our collaboration with Corralejo focused on re-establishing that foundation, refining a clear and ownable positioning: Celebrate the Flavor of Mexico, built to resonate with today’s consumers and trade.

Our work centered on evolving Corralejo’s brand identity, strengthening product storytelling, and creating a system designed for real-world activation. Across strategy, identity, retail assets, web, content and digital channels we developed a cohesive visual and verbal language that feels confident, expressive, and culturally relevant. This foundation enabled a series of seasonal campaigns and cocktail-driven programs, culminating in Salud to Silver—a Cinco de Mayo activation designed to turn a key consumption moment into impactful awareness, engagement, and conversion across key markets.

Client

Infinium Spirits

Services

Branding
Digital
Advertising

Foundation

Strategy & Identity

Working closely with the Corralejo team, we uncovered a disconnect between how consumers—especially younger audiences—perceived the brand and the authentic story behind it. Many drinkers recognized Corralejo as a traditional Mexican tequila but weren’t sure how to place it on the quality scale. Through strategic messaging and refreshed tequila advertising, we repositioned Corralejo around authenticity, quality, and confidence. This approach helped the brand stand apart from the crowded tequila category and increased resonance with Millennials and Gen Z consumers.

Foundation

Retail Assets

We developed retail merchandising assets that amplify Corralejo’s distinctive bottle shape and emphasize key quality markers, including its use of 100% blue weber agave. These attention-grabbing displays and brand tools reinforced Corralejo’s presence at shelf while aligning with the broader tequila advertising direction—bold, iconic, and unmistakably rooted in heritage.

Activation

Website

When the Salud to Silver campaign launched, layered video, styled cocktail photography, and immersive scrolling effects transformed the Corralejo site into a destination—not just a homepage. Traffic surged 287% quarter-over-quarter, and the users who arrived stayed 273% longer, exploring the brand on their own terms.

Website Visits

+287%

+287%
Unique Visitors

+295%

+295%
Organic Search Growth

+57%

+57%

Activation

Content

Content is how people experience a brand. The primary goal of our photography & videography was to create a mixology-inspired universe through the lens of the Corralejo brand. Whether you're ordering a shot of Silver, a Reposado craft cocktail, or two fingers of Añejo, this world is all about helping the consumer understand what it means to celebrate the flavor of Mexico.

Activation

Advertising Creative

The Salud to Silver campaign didn’t just launch—it landed. From record-breaking brand video performance to custom Cinco de Mayo cocktail program content, Corralejo’s U.S. debut was built to resonate across channels and occasions. By weaving together cocktail culture, heritage, and craft, the campaign highlighted the versatility of Corralejo Silver, giving consumers and trade a reason to engage, experiment, and stay connected to the brand. Vibrant imagery, confident messaging, and cultural authenticity carried consistently across POS, print, and social. Proving that the right story, at the right moment, can reach millions and drive real impact.

Reach

5.5M+

5.5M+
Impressions

6.8M+

6.8M+
Followers Gained

1,800+

1,800+
Video Views

168K+

168K+
Engagement Growth

319%+

319%+
Ad Clicks

87%+

87%+

See our Campaign Work for Day of the Dead