Zaya Rum

Ignite Your Senses

Zaya is an aged rum that yearns to be savored; a dark rum that adds depth, complexity, and a little bit of mystery to whatever, or whoever, it's paired with. Leading up to an upcoming package redesign in 2021, we knew that there is so much more to this brand than meets the eye. Rebuilding the brand universe for this beloved rum was no easy task, but we quickly realized that like the rum itself, the Zaya brand should be one of sophistication and depth, and pay homage to the meaning of its name: a woman who wins.

Client

Zaya Gran Reserva Rum

Services

  • Branding
  • Digital
  • Activation

Honors & Recognition

Branding

Strategy & Identity

Every powerful brand begins with a powerful brand strategy, something that both separates it from the competition and lays the groundwork for everything to come. We then built both a brand messaging guideline and technical style guideline, establishing a rock-solid foundation for growth and informing how the Zaya brand expresses itself across all touchpoints.

Packaging

Brand Assets

Bringing the Zaya universe to life through custom photography and videography has been a key element to our rebrand. From creating custom photo assets of the floral elements that serve as a backdrop on the website and marketing materials all the way through showing real bartenders crafting unique rum cocktails, our visual content for Zaya both shows off the product as well as the key promise of the brand: that it will always ignite your senses.

Digital

Website Design

Pairing captivating visuals with the brand's beguiling voice, the Zaya website experience immediately transports you to into an exotic world of heightened senses and intrigue. A little mysterious, yes, but also inviting to all who have an air for adventure. Keeping the focus on the product itself, the addition of custom cocktails showcases the unique versatility for which Zaya is so well known.

Digital

Photo & Video

Pairing captivating visuals with the brand's beguiling voice, the Zaya website experience immediately transports you to into an exotic world of heightened senses and intrigue. A little mysterious, yes, but also inviting to all who have an air for adventure. Keeping the focus on the product itself, the addition of custom cocktails showcases the unique versatility for which Zaya is so well known.

Acitivation

Social Media

Bringing the Zaya universe to life through custom photography and videography has been a key element to our rebrand. From creating custom photo assets of the floral elements that serve as a backdrop on the website and marketing materials all the way through showing real bartenders crafting unique rum cocktails, our visual content for Zaya both shows off the product as well as the key promise of the brand: that it will always ignite your senses.

Activation

Advertising & Campaigns

Zaya is well known and well-loved by professional and at-home bartenders alike, both for its taste as well as its versatility. As such, our activation strategy keeps the focus on cocktails – from step by step videos demonstrating how to make iconic Tiki-inspired cocktails, social campaigns that support mixology culture, or highlighting innovative ways to enjoy aged rum at the Point of Sale.

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