Misfits & Mavens
Wine for All and All for Wine
Misfits & Mavens is a California wine brand built on inclusivity and character. Makers & Allies developed a bold wine label design system that celebrates individuality through intricate illustration and expressive packaging. Each varietal features distinct artwork, creating a storytelling experience that unites the collection while making every bottle feel unique. This wine branding project demonstrates how packaging design can connect emotion, identity, and shelf presence.
Client
Michael David Winery
Services
- Branding
- Packaging
Awards & Recognition
Packaging
Art-Driven Wine Label Design
The intricate details of our Misfits & Mavens package design invite you into a world of whimsy and wonder. Our design approach for Misfits & Mavens blends illustration and storytelling to craft a wine packaging design that resonates with today’s drinkers. With a system of richly detailed labels, bold typography, and expressive colors, the brand comes to life visually—giving each bottle its own voice while keeping the collection unified. This project reflects how a creative wine label design can build recognition and consumer connection across multiple varietals.
Digital
Photo & Video
Dive into the enchanting realm of Misfits & Mavens with the brand's launch video. We've brought the whimsical characters from the labels to life, capturing their free-spirited essence and creating an atmosphere of indulgence, tranquility, and a hint of mischief. Every detail, from the color schemes and lighting to food pairings and props, was carefully curated to complement and elevate these new wines in an ethereal and whimsical fashion.
