Misfits & Mavens
Wine for All and All for Wine
Misfits & Mavens is a California wine brand built on inclusivity and character. Makers & Allies developed a bold wine label design system that celebrates individuality through intricate illustration and expressive packaging. Each varietal features distinct artwork, creating a storytelling experience that unites the collection while making every bottle feel unique. This wine branding project demonstrates how packaging design can connect emotion, identity, and shelf presence.
Client
Michael David Winery
Services
- Branding
- Packaging
Awards & Recognition
Packaging
Product Design
The intricate details of our Misfits & Mavens package design invite you into a world of whimsy and wonder. The new packaging was designed to stand out on the shelf with custom illustrations, vibrant colors, and opulent gold foil embellishments that are bound to catch your eye. Peer into a world filled with "controlled" chaos, and intriguing characters meant to audaciously live in a space where people tend to take themselves just a little too seriously.
Digital
Photo & Video
Dive into the enchanting realm of Misfits & Mavens with the brand's launch video. We've brought the whimsical characters from the labels to life, capturing their free-spirited essence and creating an atmosphere of indulgence, tranquility, and a hint of mischief. Every detail, from the color schemes and lighting to food pairings and props, was carefully curated to complement and elevate these new wines in an ethereal and whimsical fashion.
