Upper Eden

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Beyond the Sea


Client

Bozzano & Co

Services

  • Branding
  • Packaging

Inspired by Steinbeck's East of Eden and the sense of place that the upper Salinas Valley provides, Upper Eden is a study of extremes: vineyards are represented by an Escher-esque maze of blocks trickling down the hillside, while far in the distance, the gentle sea laps the shore of the town below. Natural elements in the label are debossed to create texture and are contrasted by glossy spot varnish to further define the differences between natural and manmade.

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