Twice Tyger
Rewilding the Santa Clara Valley
Twice Tyger is a winery shaped by the belief that transformation begins before it’s seen. Rooted in the mission of rewilding and regenerative agriculture, the brand draws inspiration from the land it calls home in California’s Santa Clara Valley, and from the quiet tension between human stewardship and nature’s return.
The label’s sculpted dieline reveals the shape of the estate itself, formed by the convergence of two forces: humankind and nature. Blind-embossed tiger stripes appear only in the light, a nod to the name and a reflection of the land’s quiet power.
Makers & Allies brought the world of Twice Tyger to life—crafting a distinct and impactful brand experience that moved with intention from strategic foundation through packaging, identity and content to a captivating digital launch. Like the elusive creature that inspired it, the brand moves with quiet strength and unmistakable presence.
The label’s sculpted dieline reveals the shape of the estate itself, formed by the convergence of two forces: humankind and nature. Blind-embossed tiger stripes appear only in the light, a nod to the name and a reflection of the land’s quiet power.
Makers & Allies brought the world of Twice Tyger to life—crafting a distinct and impactful brand experience that moved with intention from strategic foundation through packaging, identity and content to a captivating digital launch. Like the elusive creature that inspired it, the brand moves with quiet strength and unmistakable presence.
Client
Squaw Stone Farms
Services
- Branding
- Packaging
- Digital
Branding
Brand Identity
We began by establishing a brand strategy rooted in duality: restraint and release, permanence and change, nature and design. The name "Twice Tyger" evokes presence and mystery, drawn from poetry, and referencing the subtle strength found in the wild.
From there, we built a refined brand identity system anchored in minimalism and symbolism. A symmetrical logomark, restrained typography, and a muted earth-toned palette work together to reflect the brand’s values. The voice is elegant, grounded, and quietly assured, designed to reflect the land without overpowering it.
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Digital
Website Design
The Twice Tyger website was designed to do more than introduce the brand. It was built as a digital embodiment of its philosophy and a direct channel for limited-release wines. Serving as both a DTC platform and a storytelling tool, the site invites users into the world of rewilding and quiet transformation.
The site’s architecture was crafted to reflect balance: commerce and content, elegance and intention. Scroll-driven storytelling is paired with grounded photography and natural pacing. Instead of pages of content, we leaned into poetic, purpose-filled messaging and focused navigation. The web experience brings users closer to the terroir, the story, and the spirit of Twice Tyger.
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Digital
Photo & Video
To support launch and ongoing storytelling, the team visited Morgan Hill for a photo and video shoot rooted in the land itself. Sweeping drone shots captured the contours of the estate and surrounding valley, while environmental footage highlighted the sensory details of regenerative farming: living soil, honeybees, wild birds, and the flock of sheep that tend the vineyard.
Inside the cellar, we captured the quiet craft of winemaking through barrel room footage and sensory tasting moments. Moments of pause, care, and attention to detail. Together, the assets served as foundational content for web, trade, and direct-to-consumer storytelling.
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