Twice Tyger | Wine Branding & Packaging Design
Rewilding the Santa Clara Valley
Twice Tyger is a winery shaped by the belief that transformation begins before it’s seen. Rooted in the mission of rewilding and regenerative agriculture, the brand draws inspiration from the land it calls home in California’s Santa Clara Valley, and from the quiet tension between human stewardship and nature’s return.
The wine branding and packaging design's sculpted dieline reveals the shape of the estate itself, formed by the convergence of two forces: humankind and nature. Blind-embossed tiger stripes appear only in the light, a nod to the name and a reflection of the land’s quiet power.
Makers & Allies brought the world of Twice Tyger to life—crafting a distinct and impactful brand experience that moved with intention from strategic foundation through packaging, identity and content to a captivating digital launch. Like the elusive creature that inspired it, the brand moves with quiet strength and unmistakable presence.
The wine branding and packaging design's sculpted dieline reveals the shape of the estate itself, formed by the convergence of two forces: humankind and nature. Blind-embossed tiger stripes appear only in the light, a nod to the name and a reflection of the land’s quiet power.
Makers & Allies brought the world of Twice Tyger to life—crafting a distinct and impactful brand experience that moved with intention from strategic foundation through packaging, identity and content to a captivating digital launch. Like the elusive creature that inspired it, the brand moves with quiet strength and unmistakable presence.
Client
Squaw Stone Farms
Services
- Branding
- Packaging
- Digital
Awards & Recognition
Branding
Wine Brand Identity & Design
We began by establishing a winery brand strategy rooted in duality: restraint and release, permanence and change, nature and design. The name "Twice Tyger" evokes presence and mystery, drawn from poetry, and referencing the subtle strength found in the wild.
From there, we built a refined wine brand identity system anchored in minimalism and symbolism. A symmetrical logomark, restrained typography, and a muted earth-toned palette work together to reflect the brand’s values. The voice is elegant, grounded, and quietly assured, designed to reflect the land without overpowering it.
Read More
Packaging
Wine Label & Packaging Design
The wine packaging design system for Twice Tyger was created as a tactile reflection of presence. Each wine label design features a sculpted dieline where two forms converge, symbolizing nature and humankind, forming the silhouette of the estate at their intersection.
Blind-embossed tiger stripes emerge only in the light, adding a subtle texture that reinforces the brand’s philosophy: transformation starts beneath the surface. Symmetry, balance, and elegant restraint define the materials and layout of this premium wine packaging. A hidden illustration and poem await discovery on the back, while the closure carries a metallized ring and a printed tiger revealed only when the cork is removed. Every element was crafted to invite pause and reflection, elevating the overall winery branding and packaging design experience.
Read MoreBlind-embossed tiger stripes emerge only in the light, adding a subtle texture that reinforces the brand’s philosophy: transformation starts beneath the surface. Symmetry, balance, and elegant restraint define the materials and layout of this premium wine packaging. A hidden illustration and poem await discovery on the back, while the closure carries a metallized ring and a printed tiger revealed only when the cork is removed. Every element was crafted to invite pause and reflection, elevating the overall winery branding and packaging design experience.
Digital
Website Design
The Twice Tyger website was designed to do more than introduce the brand. It was built as a digital embodiment of its philosophy and a direct channel for limited-release wines. Serving as both a DTC platform and a storytelling tool, the site invites users into the world of rewilding and quiet transformation.
The site’s architecture was crafted to reflect balance: commerce and content, elegance and intention. Scroll-driven storytelling is paired with grounded photography and natural pacing. Instead of pages of content, we leaned into poetic, purpose-filled messaging and focused navigation. The web experience brings users closer to the terroir, the story, and the spirit of Twice Tyger.
Read More
Digital
Photo & Video
To support launch and ongoing storytelling, the team visited Morgan Hill for a photo and video shoot rooted in the land itself. Sweeping drone shots captured the contours of the estate and surrounding valley, while environmental footage highlighted the sensory details of regenerative farming: living soil, honeybees, wild birds, and the flock of sheep that tend the vineyard.
Inside the cellar, we captured the quiet craft of winemaking through barrel room footage and sensory tasting moments. Moments of pause, care, and attention to detail. Together, the assets served as foundational content for web, trade, and direct-to-consumer storytelling.
Read More
