Tooth & Nail

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The Tasting Experience


Client

Tooth & Nail Winery

Services

  • Branding
  • Spaces

In the heart of wine country in Paso Robles, California, sits a castle on a hill. Abandoned for years, the castle was home to a winery, who picked up and moved out, leaving a shell of a space behind. Rabble Wine Co. decided to take a chance and signed a lease on the property, bringing on Makers & Allies to set the creative direction and take the lead on the complete overhaul of the interior/exterior design of the new Tooth & Nail Winery. In a short six months, what began as a medieval castle with Disney-esque flair was transformed into something sleek and edgy: steel, wood, and dramatic finishes upped the luxury of the interior, while lush plantings, trellising, and outdoor seating soften the exterior. The resulting space is one that feels thoughtfully considered and perfect for community gathering.

Branding

The Tooth & Nail branding can be clearly identified from a distance as you drive by on the 46 West. It is meant to feel bold, masculine, modern and luxurious while also establishing a clear sense of place as you enter the estate property.

Space Design

The space itself was transformed through the detailed finish work of the custom bar, modern light fixtures, contemporary wood finishings, and moody selection of colors paired with a rich selection of furniture in the spacious tasting areas.

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