Tapestry Wines
A Tapestry of Terroir
From the makers of Napa Valley's iconic Beaulieu Vineyard, Tapestry is a celebration of the unique terroir of Paso Robles, brought to life through the art of the blend. Through custom illustrations and typography, our label design reflects just that. Flora and fauna native to the region seamlessly weave together the story of California's Central Coast featuring native poppies, American Gold Finches, and California King Snakes adorned with embossed gold foil elements portraying grape vines and leaves. Each element contributes to a visual tapestry that pays homage to the region's captivating biodiversity.
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Treasury Wine Estates
Services
- Branding
- Packaging
- Digital
Awards & Recognition
Packaging
Custom Wine Label Illustrations
We crafted the packaging design for Tapestry Wines to embody both place and artistry. From the makers of Napa Valley’s iconic Beaulieu Vineyard, Tapestry celebrates the unique terroir of Paso Robles through an intricate label system that feels like a true work of art. Custom illustrations and typography highlight flora and fauna of California’s Central Coast—poppies, lupines, asters, and roses alongside American Gold Finches and California King Snakes. Gold-foiled grape vines and embossed leaves weave across the label, symbolizing the harmonious blend of varietals within. The result is a wine packaging design that is tactile, collectible, and deeply rooted in the biodiversity and spirit of Paso Robles.
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Digital
Photo & Video
In a fusion of studio and lifestyle shoots, our team showcased Tapestry's "art of the blend". Every detail was meticulously curated to reveal an enticing blend of flavors, textures, and colors, reflecting the winery's dedication to crafting wines that exceed the sum of their parts. These captivating visuals not only elevate the brand but also tell the vibrant story of Tapestry's diverse community of wine drinkers, inviting all to 'Weave your story' with Tapestry Wines and celebrate the intersection between nature, art, wine, and human connection.
