A Family Legacy
As pioneers of Pinot Noir in the Arroyo Grande Valley, Talley Vineyards has been establishing their farming legacy for over three generations. With a reputation for producing some of the most distinct Pinot & Chardonnay on the Central Coast, their family farmed estate vineyards are known for harnessing the unique terroir of the SLO Coast. Our mission was to revitalize the Talley brand to reach its greatest expression through a refreshed brand identity, multi-tiered packaging redesign, and reimagined digital presence.
Strategy & Identity
An onsite team visit marked the beginning of our brand identity refresh process to get to the roots of what makes Talley Vineyards so unique. All of our brand identity work always begins with establishing a deep understanding of a brand's most unique qualities, for Talley it was their dedication to expressing the terroir of the SLO Coast region through an impressive spectrum of Pinot Noir & Chardonnay.
As a Pinot Noir & Chardonnay focused house of wines, our goal with rebranding Talley's product lineup was to establish clarity between tiers, and elevate the importance of their estate vineyards, while also developing a cohesion across the family of wines. It was important for us to create a design system that created clarity in side-by-side varietal tastings, while also developing a cohesive recognizable icon that consumers could connect across the full family of wines.
The website experience continued to build further on Talley's distinct focus on expressing the unique qualities of the Central Coast through Pinot Noir & Chardonnay. For first-time visitors, our goal was to visually transport them to the physical property itself through stunning landscape imagery to inspire their visit to the tasting room for the first time. For our return visitors and club members, our goal was to make it incredibly intuitive to shop wines with ease, while also giving them an informative deep dive into the spectrum of Talley's Pinot Noir & Chardonnay through visualized tasting note spectrums. This feature allows for a deeper understanding of Talley wines while encouraging learning & education through one's own palette regardless of their existing level of wine experience.
Capturing an environment is all about lighting, attention to detail, and finding the most interesting vantage points that truly paint a picture of its natural beauty. Waking up at the crack of dawn, our team spent multiple days with the winemaking team in the vineyards and at the winery authentically capturing all that is Talley. It's truly a beautiful property to have had the opportunity to capture.