Unlocking Luxury Wine Branding for Cooper's Hawk

Embrace the unknown and unlock access to the exclusive experiences that await you within Society V. With each sip, this bottle reveals the very essence of luxury, nurturing a profound sense of belonging for Cooper's Hawk wine club members.

Refined in its dark veneer and drawn across meticulously constructed lines, this bottle pulls you into Society V’s world. It unveils rarefied tradition, bespoke taste, and elevated restraint shaped for Cooper’s Hawk’s most exclusive members. Our team built a luxury wine branding system that expresses the dual nature of gothic fire and controlled elitism. Iconic symbolism, bold materials, and high-end production details—foil, embossing, die-cuts, color-rich accents—create an immersive world of dark aesthetics. Our tactical brand experience is communicated from tactile nuance to the broader visual system. Its luxury wine design aesthetic is deliberate and strategic, rooted in unmistakable cues that define the Society V experience.

Every touchpoint reinforces this elevated world—from the rich black palette and gold-leaf accents to the angular geometry echoing the brand’s invitation-only exclusivity. The system supports future releases while maintaining the same sense of control, mystery, and refinement. These details build a cohesive luxury experience that is both collectable and emotionally resonant at every moment of engagement.