Rue de Rêve

It's not a place, it's a state of mind. Rue De Rêve Apéritifs are crafted in the European tradition with a California twist, making for a light, dreamy, and perfectly balanced sipping experience that helps the day seamlessly transition into evening. Female-owned and imagined, each varietal features California wine and native botanicals, including the "California Dream Plant." Pulling inspiration from contemporary Art Deco styling paired with colors inspired by the Big Sur coastline, our packaging design is a textural and dreamy exploration of the intersection of France and California.