Paper Street


With Fortitude.


Paper Street


  • Branding
  • Packaging

As you embark down the raw landscape, dust kicks up on a road that’s on a map only in name. The Dusi family heritage unfolds before you in snapshots— assembled in tattered rows, glimpses of Dusi Sr. stroll across each label as he examines the vineyard, steels his face from the sunlight, and gazes down a forlorn tier of vines. An organic and wavering sculpted emboss pans across each torn strip so that the fragments feel as if they are curling in on the edges. The narrator asks, but are you listening?

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