Misfits & Mavens
Wine for All and All for Wine
Michael David Winery is known for many things, but conforming to the status quo is decidedly not one of them. Proving this point is the brand new lineup of Misfits & Mavens wines that embody the brand's ethos "Wine for All and All for Wine." Born of the major success of the longstanding Misfits & Mavens Wine Club, the new tier of Misfits is Michael David's newest grocery store release. The invitingly bold lineup features three all-natural wines, sustainably grown and harvested in California including a Pinot Noir, Cabernet Sauvignon, and a Sauvignon Blanc.
Client
Michael David Winery
Services
- Branding
- Packaging
Packaging
Product Design
The intricate details of our Misfits & Mavens package design invite you into a world of whimsy and wonder. The new packaging was designed to stand out on the shelf with custom illustrations, vibrant colors, and opulent gold foil embellishments that are bound to catch your eye. Peer into a world filled with "controlled" chaos, and intriguing characters meant to audaciously live in a space where people tend to take themselves just a little too seriously.
Digital
Photo & Video
Dive into the enchanting realm of Misfits & Mavens with the brand's launch video. We've brought the whimsical characters from the labels to life, capturing their free-spirited essence and creating an atmosphere of indulgence, tranquility, and a hint of mischief. Every detail, from the color schemes and lighting to food pairings and props, was carefully curated to complement and elevate these new wines in an ethereal and whimsical fashion.
