Lodi Roots Elevated Through Wine Packaging Design

Our wine packaging design for Michael David Winery begins with a deep respect for its Lodi roots and the family’s long-standing connection to the land. For those whose roots run deep, there’s a tremendous sense of pride in shaping the reputation of the region you come from. With more than 150 years of family farming behind them, the Michael David family has worked the vineyards and orchards of Lodi long before the winery became a household name. This deep agricultural heritage informs everything about the brand, grounding its story in the character of the land and the people who have tended it for generations.

Our approach to this wine packaging honors that lineage while creating a modern expression that reflects the bold, expressive spirit of Michael David Winery. The labels are built on a foundation of craftsmanship, authenticity, and regional storytelling—each design element shaped to elevate the brand’s iconic embossed bottle while strengthening its connection to Lodi. Textures, typography, and structural details were refined to create a tactile experience that communicates both heritage and elevated craft.

This evolved wine packaging system reinforces the family’s legacy through a cohesive visual language that resonates with today’s wine consumers. Every bottle carries the narrative forward, merging familiar agricultural history with contemporary design clarity. The result is packaging that feels timeless yet relevant—an elevated system that highlights the region’s integrity and the Michael David family roots in a way that is both authentic and memorable.