Light and Bright




  • Branding
  • Packaging

LIT is a truly unique California aperitif wine, a collaboration between Paso Robles, California wine & spirit makers Joe Barton and Steve Kroener. Each batch of LIT is hand-crafted in small amounts, infused with a bold blend of California white wine, gentian, elderflower and cinchona, and refined with good old fashioned hard work. We just wanted to make sure the brightness of it’s authentic story couldn’t be missed on the shelf. Whether behind the bar or in store the packaging that surrounds LIT makes it hard to go unnoticed while it’s hang tag accessories help educate on how to serve it for those who may be new to aperitif wine.

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