Live Your Roots
Liberty School has been a well-loved and consistently high scoring wine for years, nationally known for its devotion to quality, craftsmanship, and family heritage. Like any established brand, it was looking to connect with a new wave of consumers graduating into their purchasing category. Our packaging refresh and lifestyle photography fueled impactful social media marketing and a national “Live Your Roots” tour campaign, complete with a traveling tiny home. Combined, this brought new life to Liberty School and succeeded in engaging a younger up-and-coming generation of wine buyers.