JaM Cellars

Everything is better with Butter.

Maybe you've heard someone say "this wine has personality." But at JaM Cellars, it's more like a personality has a wine. This fun-loving, celebratory, lively California wine brand is truly so easy to love. Named after their founders, John and Michele (the J and M), JaM Cellars also knows how to jam out. As the hosts of BottleRock, Napa's biggest music festival, as well as dozens of digital and live music events from their tasting room in downtown Napa, this brand has so many aspects that were important to highlight in a digital space. The work we produced with JaM is a lot like the wines themselves: bold, relatable, and so, so easy to love.


JaM Cellars


  • Digital
  • Advertising


  • Vinoshipper
  • Mailchimp

Awards & Recognition


Web Design

JaM Cellars has many important aspects of their brand: from their find-them-everywhere Butter & JaM wines to their Napa Valley exclusive wines, from live music to podcasts, from philanthropy to a lifestyle blog, their website needed to clearly communicate everything the brand has to offer in a clear and concise way. Beginning with content architecture, we worked with the JaM team to ensure everything had a home and that users could easily direct themselves to where they needed to go. We then built the website in reusable modules, ensuring it serves as a robust powerhouse for a variety of future marketing campaigns.


Photo & Video

Our studio & lifestyle photography for JaM Cellars had one goal in mind: have a freakin' blast. This is a brand for poolside sipping, for summer picnics, and flirting fireside. In our lifestyle content, we set out to capture the impromptu moments the brand helps create. In the studio, we produced poppy scenes with cheeky pairing suggestions (galaxy donuts, anyone?) and shook up many bottles of bubbles.

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