Heavyweight

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Hailing From California, A Champion is Born.


Client

Scotto Cellars

Services

  • Branding
  • Packaging

Winemaking, like boxing, is a delicate dance between struggle and triumph. Inspired by the champion belt of heavyweight wrestlers, the redesign of the Heavyweight packaging is an homage to the brand's history while creating modern appeal. The ornate foil filigree create a feminine accent which balances the masculinity of the brand's name and theme.

Hailing from California, A Champion is Born.

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