Gaslighter Wine Co
Play VideoThink – and Drink – For Yourself
If only there was a clear line between the sane and the insane. If only we could always know where we stood between truth and lie-lie-lie-lie-lies. Gaslighter is wine for anyone fed up with the gaslighters, the deniers. Those that refuse to let the wool be pulled over their eyes. And from our edgy and innovative packaging, surreal web experience, provocative photo & video, and building a community of badasses on social, creating a world for this brand to exist in has been a wild ride, but one we'd gladly go on again and again.
Client
Gaslighter Wine Company
Services
- Packaging
- Digital
- Advertising
Platforms
- Vinoshipper
- Mailchimp
Awards & Recognition
Packaging
Product Design
Beginning with the rosé, the highest production Gaslighter wine, we took a look at the current rosé market and decided to go in the complete opposite direction: matte black screenprinting, sharp lines, and an elevated chic. This is the girl who wears thigh-high leather boots to a pool party. Our goal in extending this package across the exclusive, small-production pinot and cab was to maintain a clean and cohesive lineup across more traditional bottle molds, a combination that created the dark and sophisticated collection we were after. Like our consumer, this is a package meant to turn heads, yet still belong in whatever room they walk into.
Digital
Website Design
Anybody who says you need a big website in order to create an immersive digital experience is, well, gaslighting you. Launching Gaslighter meant creating a digital experience that could introduce the brand, capture attention, and drive demand—all in a single moment. Rather than building a sprawling website, we focused on a tightly curated experience—pairing bold lifestyle imagery, video, and immersive animations to mirror the disorienting, heightened reality at the core of the brand. Built across just two pages, the site delivers exactly what it needs to: a distinct first impression, a clear path to purchase, and a seamless integration with ecommerce and wine club—supporting a growing DTC program for a limited release that quickly built an avid following.
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Organic Search Growth3X3X
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Total Users10K+10K+
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Wine Club Growth110%+110%+
Digital
Photo & Video
While there will always be those who attempt to shift our perception of reality, they are *not* invited to this party. Our photo & video work for Gaslighter celebrates those who speak their truth, own their power, and make their own damn rules. Featuring all the biggest baddies we know in interesting and attention-grabbing locales, the result is a party perfectly catered to each wine in the Gaslighter lineup, each appealing to the independent, freethinking connoisseur who's tired of hearing the same old story about what wine should be.
Advertising
Social Media
“Calling all badasses!” wasn’t just a tagline—it was how we launched Gaslighter into the world. Built on a foundation of bold brand photography and a steady stream of content designed to be shared, we turned social into the primary engine for awareness, conversation, and demand. Giveaways, cultural moments, and community-driven content didn’t just grow the audience—they activated it, driving thousands of profile visits, hundreds of newsletter sign-ups, and a growing list of wine club hopefuls. Colorful, opinionated, and unapologetically fun, Gaslighter’s social became more than a feed—it became a community of people ready to think (and drink) for themselves.
Read More-
Reach2.8M+2.8M+
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New Followers7K+7K+
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Engagement Rate12%12%
