As part of a larger initiative to grow Freakshow Wines, the Michael David team came to us with a vision to add a Zinfandel and Chardonnay to their bestselling brand. We wanted to add a little feminity to the once all-male lineup of freaks... breathe some fire into the existing labels. You know, really make a splash. Ok, ok, we'll stop. Setting a night scene with the Zin allowed us to really spotlight our firebreather, and creating a unique dieline for the Chard allowed us to transform the label to fit a Burgundy bottle shape while still achieving cohesiveness across the full lineup. Embellishing with gold foil and spot varnish creates an overall depth to the scenes and helps bring our newest freaks to life.