The Perfect Pair

This partnership between Ferrari-Carano and Nadia Munno aka The Pasta Queen was a social media win, engaging both wine and food lovers through captivating, authentic content. Across a series of collaborative reels, we showcased Ferrari-Carano's wines paired with The Pasta Queen’s signature Italian recipes, including an exciting trip to Sonoma giveaway and a recipe challenge that rallied engagement. The reels created major buzz that drove massive numbers in viewership, engagement, and traffic to Ferrari-Carano’s website and social profiles.

By strategically rebranding Ferrari-Carano’s social presence with a bold, signature red, we created a cohesive look that perfectly captured the vibrant Italian heritage of the brand and Nadia’s unapologetic presence. This unified aesthetic made the content pop, creating an instantly recognizable and engaging look on social. Playful typography and dynamic imagery enhanced The Pasta Queen’s authentic vibe on the Ferrari-Carano grid, driving engagement and deepening the connection between both brands and their shared community of food, wine, and culture lovers.

We brought this “Just Gorgeous” campaign to life beyond social with impactful in-store and print applications. From eye-catching custom neckers and retail displays to stunning print ads and dynamic banner ads, we expanded the reach of this collaboration into the physical space, and even deeper into digital. Featuring composite imagery shot by our team, each piece was thoughtfully crafted to create a consistent and engaging presence that made a statement across every touchpoint. To top it off, we created custom co-branded headscarves that felt authentic to Nadia’s Italian heritage—perfect for social promotions or DTC sales—adding a tangible, stylish layer to the campaign that truly resonated with both brands' audiences.

Leveraging Nadia Munno’s authenticity, passion, and engaged audience helped Ferrari-Carano carve out a unique space in a crowded market, proving the value of a well-aligned influencer partnership. Starting with a social-first strategy laid the foundation for consistent brand storytelling that extended across in-store displays, digital ads, and beyond, ensuring each touchpoint was cohesive and impactful. Additionally, the accompanying studio shoot provided a library of content to continue highlighting Ferrari-Carano’s Italian roots, allowing the brand’s celebration of la dolce vita to live on after the conclusion of the campaign.