The Perfect Pair

Embracing Italianity with Ferrari-Carano & The Pasta Queen

As a leading wine marketing agency, Makers & Allies partnered with Ferrari-Carano to design a campaign rooted in culinary storytelling and lifestyle branding. Teaming up with The Pasta Queen, the collaboration positioned Ferrari-Carano wines as the perfect pairing for entertaining moments, expanding the winery’s reach through digital and social engagement. To stand out in the competitive wine market, Ferrari-Carano tapped into its Italian roots and worked with a high-impact influencer to launch their first-ever Italian import wine. The goal was to showcase wine as a key part of living “la dolce vita” while positioning the brand as an Italian lifestyle leader. Together with Nadia Munno, The Pasta Queen, we created stunning, authentic content featuring Italian-inspired recipes paired with Ferrari-Carano wines. Through collaborative Reels, the campaign connected culture, food, and wine—resonating deeply with both wine lovers and foodies alike.

Client

Ferrari-Carano

Services

  • Branding
  • Digital
  • Advertising

SOCIAL

Wine Marketing Results & Metrics

This partnership between Ferrari-Carano and Nadia Munno, aka The Pasta Queen, became a social media win that showcased the impact of working with a leading wine marketing agency. Through a series of collaborative Reels, Ferrari-Carano’s wines were paired with The Pasta Queen’s signature Italian recipes, amplified by an exciting trip-to-Sonoma giveaway and a recipe challenge that rallied engagement. The content not only resonated with wine and food lovers but also generated major buzz, driving strong viewership, higher engagement, and measurable traffic to Ferrari-Carano’s website and social profiles.
  • Reach
    9.5M
    9.5M
  • Impressions
    17.2M
    17.2M
  • Followers Gained
    5,700+
    5,700+
  • Engagement Rate
    22%
    22%
  • Clicks
    28,500
    28,500
  • Followership Growth
    34%
    34%
  • The Pasta Queen wine marketing partnership
Winery marketing and lifestyle content strategy

Pasta Queen Partnership

With her authentic Italian roots and passion for food, Nadia Munno—better known as The Pasta Queen—was the ideal partner for a campaign led by a leading wine marketing agency. Aligned with Ferrari-Carano’s mission of embracing “la dolce vita,” her vibrant personality and engaging presence brought Italian culture to life, making her a natural fit to showcase Ferrari-Carano’s first-ever Italian import wine. This influencer partnership demonstrated how storytelling and lifestyle content can elevate a winery brand in today’s market.
Winery marketing and social content strategy
Winery marketing and lifestyle content strategy
  • Winery marketing and lifestyle content strategy
  • Winery marketing and lifestyle content strategy

The Power of Authenticity

By strategically rebranding Ferrari-Carano’s social presence with a bold, signature red, we created a cohesive look that perfectly captured the vibrant Italian heritage of the brand and Nadia’s unapologetic presence. This unified aesthetic made the content pop, creating an instantly recognizable and engaging look on social. Playful typography and dynamic imagery enhanced The Pasta Queen’s authentic vibe on the Ferrari-Carano grid, driving engagement and deepening the connection between both brands and their shared community of food, wine, and culture lovers.
  • Likes
    184,700+
    184,700+
  • Comments
    3,100+
    3,100+
  • Shares
    7,800+
    7,800+
social media Wine marketing agency campaign with Ferrari-Carano

Beyond Social

We brought this “Just Gorgeous” campaign to life beyond social with impactful in-store and print applications. From eye-catching custom neckers and retail displays to stunning print ads and dynamic banner ads, we expanded the reach of this collaboration into the physical space, and even deeper into digital. Featuring composite imagery shot by our team, each piece was thoughtfully crafted to create a consistent and engaging presence that made a statement across every touchpoint. To top it off, we created custom co-branded headscarves that felt authentic to Nadia’s Italian heritage—perfect for social promotions or DTC sales—adding a tangible, stylish layer to the campaign that truly resonated with both brands' audiences.
Wine marketing agency campaign with Ferrari-Carano
Wine marketing agency campaign with Ferrari-Carano
Wine marketing agency campaign with Ferrari-Carano
Ferrari-Carano partnership by wine branding agency Makers & Allies

 Key Takeaways

Leveraging Nadia Munno’s authenticity, passion, and engaged audience helped Ferrari-Carano carve out a unique space in a crowded market, proving the value of a well-aligned influencer partnership. Starting with a social-first strategy laid the foundation for consistent brand storytelling that extended across in-store displays, digital ads, and beyond, ensuring each touchpoint was cohesive and impactful. Additionally, the accompanying studio shoot provided a library of content to continue highlighting Ferrari-Carano’s Italian roots, allowing the brand’s celebration of la dolce vita to live on after the conclusion of the campaign.
Ferrari-Carano partnership by wine branding agency Makers & Allies
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