Eight Oaks Farm Distillery
We Grow What We Drink.
Eight Oaks is a farm just as much as it is a distillery. Not only do they grow what they drink—they malt, mill, mash, distill, age, and bottle it all onsite in Pennsylvania's Lehigh Valley. They consider everything they do to be part of a greater ecosystem, one that impacts their community, the land, and the farming traditions of their home. For this rebrand, we briefly considered using the phrase "grain to glass" to encapsulate the spirit (and spirits) of Eight Oaks. But after visiting their farm and distillery and witnessing their process, purpose, and passion firsthand, we realized that phrase could never represent the full spectrum of all they do. Instead, we reimagined their brand from the ground up, drawing inspiration from the area's steel and farming heritage, family stories and legends, and their commitment to building a better future for their entire community. Their vision remains unchanged, but now they have the tools to see it grow far beyond their farm. And we're all a little better for it.
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Eight Oaks Farm Distillery
Services
- Branding
- Packaging
- Digital
Awards & Recognition
Branding
Strategy & Identity
We began with a comprehensive brand strategy, working directly with the Eight Oaks team to adjust their market positioning and product offerings by evaluating their target consumers, local and national competitors, and category trends. From there, we built a brand story and identity that could convey their rich and layered narrative in an impactful way, addressing audiences ranging from consumers to trade. By starting with a strategic vision, we identified key elements to tell their unique story succinctly yet compellingly—from a meaningfully designed suite of logomarks, a visual definition of their brand philosophy's interconnected ecosystem, and key messaging incorporated into their packaging design.
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Product Design
Capturing the nuance of Eight Oaks' story in details large and small, the flask-inspired shape of the glass is a nod to the working-class history of farmers and steelworkers in Pennsylvania. By using the real estate of the glass, we prominently feature the brand and allow for key storytelling elements to differentiate and elevate the package while creating space for the liquid to shine. The glass design accommodates a distinctive label system, where through color, prominent titling, premium print techniques, and a systematic approach, we created a cohesive yet differentiated look across the four product tiers and 15 individual SKUs while setting the brand up for sustainable growth. And finally, the back of the bottle bears the founder’s grandfather’s signature “8,” a tribute to the eight letters in “I love you," honoring family, community, legacy, and a thriving future for Eight Oaks, while celebrating its meaningful past.
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Ready To Drink Cocktails
Eight Oaks’ ready-to-drink craft cocktails are made with the same heritage, regeneratively grown grains as their spirits, mixed with real ingredients from local farms. Our goal was to create a design that resonates with their farming and community-driven ethos, balancing an elevated feel and down to earth aesthetic. The result is pure Eight Oaks: ready for any occasion and accessible to all.
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