Clé Cachée
Unlocking Modern Luxury With Christina Haack
Clé Cachée Champagne by Christina Haack is a new celebrity-owned brand created to redefine modern luxury. In a category dominated by heritage houses and familiar bottles, Clé Cachée introduces a fresh perspective. Partnering with Christina Haack — designer, lifestyle authority, and HGTV personality — we built a brand that blends bold fashion codes, unapologetic confidence, and French Grand Cru prestige into a champagne made to celebrate life with intention.
Client
Clé Cachée
Services
- Branding
- Packaging
- Digital
Branding
Brand Identity
We anchored the brand in the idea of the hidden key, giving Clé Cachée a visual communication system that unlocks discovery, indulgence, and celebration. Bold monograms, high-contrast black and white, and geometric typography create a couture-inspired identity that feels confident and clear. The voice is playful, powerful, and direct. Together, these choices give the brand a presence that is sleek, magnetic, luxe, and unforgettable.
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Packaging
Product Design
We designed the bottle to feel like an object of desire. Matte black labels with a foil-stamped and embossed brand mark, a monogram-patterned capsule, and a minimalist palette give the packaging the same presence as a piece of couture. The hidden key motif appears in subtle details across the closure, capsule, and neck strip, tying the story directly to the physical experience. More than shelf presence, the system was built to feel timeless in hand and unforgettable when poured.
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Digital
Web Design
We extended the brand digitally with an immersive landing page built to both captivate and engage. Oversized typography and marquee animations establish an immediate sense of energy, while declarative copy reinforces the brand’s unapologetic voice. Christina takes center stage through lifestyle imagery that blends seamlessly with product storytelling, while Polaroids and behind-the-scenes details keep the experience personal and approachable. The result is a cinematic digital presence that balances editorial impact with an interactive brand experience.
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Studio Shoot
The shoot concept positioned Christina as the gravitational center of the brand. Editorial product shots captured champagne as couture: high-gloss pours, foams, and indulgent textures. Lifestyle moments brought Christina’s unapologetic energy forward, candid and magnetic in every frame. Together, the visual library fuels digital, social, and trade channels, giving the brand the ability to celebrate itself across every touchpoint.
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