Rue de Rêve Aperitifs
Apéritif Branding with a California Twist
It's not a place, it's a state of mind. Rue de Rêve is a California apéritif brand inspired by European tradition and modern lifestyle. Makers & Allies partnered with the team to develop complete apéritif branding and packaging design that captures elegance, craft, and versatility. From label systems to brand identity, the design reflects both California’s sun-soaked energy and the sophistication of classic apéritif culture. This project demonstrates how thoughtful branding connects heritage with contemporary consumer appeal.
Client
Rue de Rêve Apéritifs
Services
- Branding
- Packaging
Awards & Recognition
Packaging
Modern Aperitif Branding & Packaging
The Rue de Rêve apéritif branding centers on a packaging design system that balances art-deco sophistication with approachability. Makers & Allies developed custom label artwork featuring intricate line patterns, foil details, and a refined color palette that communicates both craftsmanship and elegance. The typography is clean and timeless, reflecting the apéritif’s European inspiration while maintaining a modern California sensibility.
Each bottle in the range showcases consistent brand cues, creating a strong shelf presence while allowing varietal distinctions to shine. This approach ensures that Rue de Rêve’s aperitif packaging design not only captures attention at first glance but also conveys the product’s premium quality and versatility for cocktails and social occasions. The result is a packaging system that feels elevated yet welcoming, speaking to both new consumers and seasoned apéritif enthusiasts.
Read MoreEach bottle in the range showcases consistent brand cues, creating a strong shelf presence while allowing varietal distinctions to shine. This approach ensures that Rue de Rêve’s aperitif packaging design not only captures attention at first glance but also conveys the product’s premium quality and versatility for cocktails and social occasions. The result is a packaging system that feels elevated yet welcoming, speaking to both new consumers and seasoned apéritif enthusiasts.
