Ancient Peaks
Wine Label Design Rooted in the Central Coast
Ancient Peaks Winery is deeply connected to the land it calls home. Located on the historic Margarita Ranch, the brand is shaped by a rare convergence of geology, agriculture, and California wine history. Our work focused on creating a wine label design system that could reflect this sense of place while elevating the winery’s shelf presence across its portfolio.
Inspired by the region’s rugged terrain and the ranch’s layered past, the labels balance authenticity with modern refinement. Through thoughtful typography, material choices, and a restrained visual language, the wine label design reinforces Ancient Peaks’ commitment to quality, provenance, and wines that are expressive of their environment.
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Ancient Peaks Winery
Services
- Packaging
- Digital
Platforms
- WineDirect
- Tock
- Grappos
- Mailchimp
Awards & Recognition
Wine Label Design
Packaging
The wine label design emphasizes texture, restraint, and clarity—allowing each varietal to stand on its own while maintaining a unified family look. Subtle details nod to the land’s history without overpowering the wine itself.
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Digital
Website Design
A website that ties all facets of the brand together in a seamless experience, responsively designed across mobile & desktop, was an important step in ensuring the Ancient Peaks story was available to their national audience. The Ancient Peaks website features rich photography and videography, integrated commerce, and an interactive soil discovery feature to educate buyers on the intricate details that make Ancient Peaks wines so incredibly unique. The digital experience was designed to extend the story told on the wine label design, creating continuity between shelf, screen, and tasting experience.
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Photo & Video
Prominently showcasing the five soil types that make up the estate vineyard, including ancient fossilized oyster shells, our styled studio photography for Ancient Peaks furthers their wines' close relationship with the land. Our photography not only helped us bring their website to life, but provides for a unique and unexpected ecommerce experience. These aren't your typical bottle shots!
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