Culture

Culture First

Why? Because culture always wins. In fact, it eats strategy and shiny awards for breakfast. Culture is the way thriving relationships are built. It's what it feels like to work with talented people that are undeniably passionate about what they do. It’s the unmeasurable force that brings our team and clients together to create incredible things time after time. It’s our north star, it's our secret ingredient, it's what our name stands for, and it’s something we love to share because it's one of a kind. Welcome to the Makers crew.

Values

Craftsmanship

We are humble, hard working creatures that take great care in the work we do. We also know that great ideas are only as good as one's ability to execute them, which is why attention to detail and quality craftsmanship is something we value highly as a team. We are always learning and evolving as we seek to stay at the forefront of our craft.

Camaraderie

We are a thoughtful group of creatives who value the relationships we build and the company we keep. We are a highly collaborative team that has learned to work together to create inspiring work across our diversity of collective skills. We take pride in building trust and a spirit of friendly good fellowship with everyone that we work with.

Mindset

Every brand wants to stand out from the crowd. The brands that do it successfully understand that differentiation is key. People are wired to pay attention to surprising experiences and things they’ve never seen before as they act on the most primitive and emotional part of our brains. Generating this level of influence is critical for turning communications into sales. We accomplish this through a combination of insight, visual expression and storytelling to create bold and memorable brands.

Your brand has to stand out to get noticed, but to create a deeper connection it also needs to stand for something. That’s because relationships are built on shared values, beliefs, and preferences. It takes courage, but the reward is worth it. It’s how authentic, emotional, and sustainable connections are made. We excel at finding the emotional core of a brand and building out from the center of gravity to inspire greatness.

It’s as simple as that, but that doesn’t mean it’s easy. Creating ideas that align with the business goals of a brand and the personal aspirations of its audience, authentically and artistically, is beyond challenging. But when it’s done right, brought to life consistently and cohesively through every detail, it’s powerful. It’s what turns ideas into movements, it’s what drives action and creates desire, and it’s what transforms products into icons.